My Expertise in Action.
Data-Driven Growth Marketing & Customer Acquisition
I use data to drive growth, not just report on it. I increased user acquisition by a significant 33% in three months by strategically deploying trial offers and optimizing the marketing funnel. My approach to increasing app MAU is data-led, focusing on trend-driven product marketing campaigns. My foundation includes training in Google Universal Analytics.
Brand Storytelling & Narrative Development
My passion is turning data into compelling brand narratives that fuel business growth. I craft stories that resonate, leading to high-impact marketing campaigns that drive customer engagement. I've successfully developed social media strategies for Unilever and Pepsico that resulted in the organic growth of fans and followers, proving the power of a strong narrative.
Cross-Media Campaign Management
I own the entire lifecycle of high-impact cross-media marketing campaigns. My focus is on driving measurable user growth and increasing digital subscriptions. This involves strategic planning, hands-on execution, rigorous monitoring, and deep analysis across platforms, successfully moving audiences from print to digital.
Digital Transformation Leadership
I lead the change in digital transformation. As part of the Pilot Project Team, I co-established new project management frameworks and actively break down silo culture. I chaperone teams into an agile mindset, implementing methods like Scrumban, Design Thinking, and User Stories to drive collaboration, efficiency, and a truly customer-centric approach.
Social Media Strategy & Organic Growth
I create social media strategies and campaigns that drive organic growth. For major Unilever brands, I developed relevant content strategies that met and exceeded their Facebook growth KPIs. I led a team of three Social Media Specialists and acted as the client advisor on all social media trends.
Marketing Planning & E-commerce Implementation
I've successfully developed and executed annual marketing plans for nine distinct brands within a major retail division. Beyond planning, I'm a proven executor: I spearheaded the division's E-commerce project, bringing it to launch on schedule through tight cross-functional collaboration. I strategically boost sales through high-impact partnerships with banks, influencers, and media outlets.